{"id":931,"date":"2022-02-22T00:00:00","date_gmt":"2022-02-22T00:00:00","guid":{"rendered":"httpss:\/\/advantagego.local\/you-dont-need-good-technology\/"},"modified":"2025-03-11T06:18:01","modified_gmt":"2025-03-11T06:18:01","slug":"you-dont-need-good-technology","status":"publish","type":"post","link":"https:\/\/www.advantagego.com\/en-us\/content\/you-dont-need-good-technology\/","title":{"rendered":"You don’t need good technology"},"content":{"rendered":"\n

\u2018We need to focus on digital transformation\u2019 <\/em>\u2013 said at some point in any board meeting, at any Insurer, anywhere, anytime in the last 5 to 7 years – it might have even been you who said it.<\/p>\n\n\n\n

You really don\u2019t. You don\u2019t need to focus on digital transformation. You don\u2019t need \u2018good\u2019 technology. You don\u2019t need to digitise everything. You don\u2019t need the latest and greatest applications. You don\u2019t need data. There, I said it and, for what it\u2019s worth, it feels great just getting this off my chest!<\/p>\n\n\n\n

I\u2019m not saying that you might not need to go through some (or a lot!) of digital transformation. You might even need some great<\/em> technology. You may end up digitising a lot of your documentation, processes, and a whole lot more. Some of this might be supported by the latest and greatest applications the Tech sector has to offer. Shockingly, this may also involve getting and harnessing a lot<\/em> of data. But focus on the how<\/em> impacts the why<\/em>. In other words, putting the cart before the horse is a problem, and I say this as someone who works in the cart building business.<\/p>\n\n\n\n

\u201cGrowth creates complexity, and complexity is the silent killer of growth.\u201d This is the growth paradox outlined in the always inspirational Founders Mentality<\/a>. The way around this? An obsession with the frontline, an owner mind-set, and insurgency. In practical terms, everything needs to be focused on making the business do profitable things more frequently and better than your competitors. In technology terms, this means that you need to focus on what your customers need, ensuring those who serve on the front line are empowered by technology<\/a> and not hindered by the processes associated with it.<\/p>\n\n\n\n

In summary, you don\u2019t need good technology; you need to make your business better \u2013 through better business decision-making<\/a>, removing barriers to orders\/business, or introducing technology that solves problems with simple, easy-to-use set-ups. If we view this through the prism of technology, any changes in this area should focus on the principle of making the business better.<\/p>\n\n\n\n

Investments should be in applications built to make working within the heavily regulated world of insurance easier and ones that take away the burdens of bureaucracy. It needs to be flexible to the nuances and needs of the variety of products and distribution channels you work within and agile enough to allow you to disrupt your own business models and be dynamic for when you need to adapt. Ultimately, it needs to not get in the way \u2013 augmenting your frontline staff to do what they do best. Automated where you can, manual where it\u2019s needed. After all, isn\u2019t the need for Digital Transformation<\/a> the outcome of cumbersome and monolithic technology adoption in the first place?<\/p>\n\n\n\n

Like I said, you don\u2019t need good technology; you need to improve your business. Technology might just be the enabler. Good technology solves business problems; digital transformation for the sake of it, does not. Don\u2019t repeat the same mistakes of those who\u2019ve put the cart before the horse, take it from a friendly cart builder!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018We need to focus on digital transformation\u2019 \u2013 said at some point in any board meeting, at any Insurer, anywhere, anytime in the last 5 to 7 years – it might have even been you who said it. You really don\u2019t. You don\u2019t need to focus on digital transformation. You don\u2019t need \u2018good\u2019 technology. You […]<\/p>\n","protected":false},"author":2,"featured_media":3324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[7],"tags":[],"line-of-business":[],"class_list":["post-931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/posts\/931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":0,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/media\/3324"}],"wp:attachment":[{"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/tags?post=931"},{"taxonomy":"line-of-business","embeddable":true,"href":"https:\/\/www.advantagego.com\/en-us\/wp-json\/wp\/v2\/line-of-business?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}